Case Study: Custom Felt Fabric for a Baby Product Brand in India
Source:Laser Cut Wooden Decor /
Time:2026-09-18
Felt Fabric for a Baby Product Brand in India
A Baby Product Brand approached us with a felt fabric requirement for the India market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Reorders that quietly changed supplier and changed the hand feel
- Shrinkage that only showed up after the first wash
- MOQ that was quoted per colourway rather than per style
What we specified
| Item | Felt Fabric |
|---|---|
| Client type | A Baby Product Brand |
| Market | India |
| Order volume | 5,000 pieces across 3 specifications |
| Base material | Copper |
| Standard size | 240 gsm |
| Finish | Glossy Enamel Coating |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was resolved
- We rebuilt the specification around Copper and locked the tolerance before bulk.
- The finish was moved to Antique Brass Plating after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
Result
- 5,000 pieces delivered inside the 6-week window.
- Unit cost held within 1.5% of the original quotation.
- Inspection-related rejection stayed under 0.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample made from the actual bulk base material. Substitute material behaves differently in finishing.
Planning something similar?
Share the programme details and we will propose two alternatives — one optimised for unit cost, one for lead time — and let you choose.
