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Case Study: Custom Selvedge Denim Fabric for a Sportswear Brand in Vietnam

Source:Marble Sculpture Fountain / Time:2026-09-18

Selvedge Denim Fabric for a Sportswear Brand in Vietnam

A Sportswear Brand approached us with a selvedge denim fabric requirement for the Vietnam market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

  • Reorders that quietly changed supplier and changed the hand feel
  • Elastic that lost recovery after three washes
  • A spec that lived in an email instead of a tech pack

Selvedge Denim Fabric case study

What we specified

ItemSelvedge Denim Fabric
Client typeA Sportswear Brand
MarketVietnam
Order volume20,000 pieces across 2 specifications
Base materialPolyester
Standard size320 gsm
FinishGlossy Enamel Coating
Sampling rounds2
Delivery window10 weeks from PO to ex-factory
ComplianceCalifornia Prop 65

How it was resolved

  1. We rebuilt the specification around Polyester and locked the tolerance before bulk.
  2. The finish was moved to Anodised Finish after strike-off tests showed better durability.
  3. A pre-production sample was approved and retained as the golden reference.
  4. Production ran with in-line inspection and a mid-run photo report.
  5. Cartons were packed to the client's own barcode and ratio specification.

Selvedge Denim Fabric production run

Result

  • 20,000 pieces delivered inside the 10-week window.
  • Unit cost held within 2.0% of the original quotation.
  • Inspection-related rejection stayed under 1.0%.
  • The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Share the programme details and we will propose two alternatives — one optimised for unit cost, one for lead time — and let you choose.

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