Case Study: Custom Cord End for a Footwear Factory in Hong Kong
Source:Bladeless Air Multipliers /
Time:2026-09-18
Cord End for a Footwear Factory in Hong Kong
A Footwear Factory approached us with a cord end requirement for the Hong Kong market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Cartons packed to the factory ratio instead of the buyer's size ratio
- A spec that lived in an email instead of a tech pack
- A trim that passed sampling but failed in-line because it was never cycle tested

What we specified
| Item | Cord End |
|---|---|
| Client type | A Footwear Factory |
| Market | Hong Kong |
| Order volume | 20,000 pieces across 6 specifications |
| Base material | Nylon |
| Standard size | 8# Gauge |
| Finish | Soft-Touch Rubber Coating |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | Sedex SMETA |
How it was resolved
- We rebuilt the specification around Nylon and locked the tolerance before bulk.
- The finish was moved to Anodised Finish after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.

Result
- 20,000 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the original quotation.
- Inspection-related rejection stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.
Planning something similar?
Send the reference sample or tech pack and we will come back with a costed specification, a sampling timetable and the compliance documents your market requires.



