Case Study: Custom Shock Cord for a Pet Product Brand in Brazil
Source:Turned Wood Vase /
Time:2026-09-18
Shock Cord for a Pet Product Brand in Brazil
A Pet Product Brand approached us with a shock cord requirement for the Brazil market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Shade drift between the approved lab dip and the bulk lot
- Reorders that quietly changed supplier and changed the hand feel
- Cartons packed to the factory ratio instead of the buyer's size ratio
What we specified
| Item | Shock Cord |
|---|---|
| Client type | A Pet Product Brand |
| Market | Brazil |
| Order volume | 10,000 pieces across 4 specifications |
| Base material | Iron |
| Standard size | 25 mm Width |
| Finish | Glossy Enamel Coating |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | California Prop 65 |
How it was resolved
- We rebuilt the specification around Iron and locked the tolerance before bulk.
- The finish was moved to Mercerised Finish after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
Result
- 10,000 pieces delivered inside the 8-week window.
- Unit cost held within 4.5% of the original quotation.
- Inspection-related rejection stayed under 0.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.
Planning something similar?
Share the programme details and we will propose two alternatives — one optimised for unit cost, one for lead time — and let you choose.
