Case Study: Custom Shell Button for a Hotel Group in the Netherlands
Source:Succulent Gift Boxes /
Time:2026-09-18
Shell Button for a Hotel Group in the Netherlands
A Hotel Group approached us with a shell button requirement for the the Netherlands market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Shade drift between the approved lab dip and the bulk lot
- MOQ that was quoted per colourway rather than per style
- Cartons packed to the factory ratio instead of the buyer's size ratio
What we specified
| Item | Shell Button |
|---|---|
| Client type | A Hotel Group |
| Market | the Netherlands |
| Order volume | 20,000 pieces across 2 specifications |
| Base material | Zinc Alloy |
| Standard size | 15 mm Width |
| Finish | Black Nickel Finish |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | ISO 9001 |
How it was resolved
- We rebuilt the specification around Zinc Alloy and locked the tolerance before bulk.
- The finish was moved to Brushed Silver Finish after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
Result
- 20,000 pieces delivered inside the 8-week window.
- Unit cost held within 3.0% of the original quotation.
- Inspection-related rejection stayed under 1.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.
Planning something similar?
If you are comparing suppliers, send us the spec they quoted against. We will quote the same spec and show you where the difference sits.
