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Case Study: Custom Cord End for a Footwear Factory in Kenya

Source:Vintage Embroidery Ribbon / Time:2026-09-18

Cord End for a Footwear Factory in Kenya

A Footwear Factory approached us with a cord end requirement for the Kenya market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

  • Cartons packed to the factory ratio instead of the buyer's size ratio
  • Lead time quoted without the plating or dyeing sub-process
  • Reorders that quietly changed supplier and changed the hand feel

Cord End case study

What we specified

ItemCord End
Client typeA Footwear Factory
MarketKenya
Order volume100,000 pieces across 4 specifications
Base materialZinc Alloy
Standard size8# Gauge
FinishAnodised Finish
Sampling rounds3
Delivery window5 weeks from PO to ex-factory
ComplianceEN 71-3

How it was resolved

  1. We rebuilt the specification around Zinc Alloy and locked the tolerance before bulk.
  2. The finish was moved to Soft-Touch Rubber Coating after strike-off tests showed better durability.
  3. A pre-production sample was approved and retained as the golden reference.
  4. Production ran with in-line inspection and a mid-run photo report.
  5. Cartons were packed to the client's own barcode and ratio specification.

Cord End production run

Result

  • 100,000 pieces delivered inside the 5-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 2.0%.
  • The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Send the reference sample or tech pack and we will come back with a costed specification, a sampling timetable and the compliance documents your market requires.

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