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Case Study: Custom Herringbone Tape for a Sportswear Brand in Austria

Source:Hand Lettering Supplies / Time:2026-09-18

Herringbone Tape for a Sportswear Brand in Austria

A Sportswear Brand approached us with a herringbone tape requirement for the Austria market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

  • An interlining that bubbled after the first press
  • Lead time quoted without the plating or dyeing sub-process
  • A spec that lived in an email instead of a tech pack

Herringbone Tape case study

What we specified

ItemHerringbone Tape
Client typeA Sportswear Brand
MarketAustria
Order volume5,000 pieces across 3 specifications
Base materialWood
Standard size50 mm Width
FinishPiece-Dyed Finish
Sampling rounds4
Delivery window6 weeks from PO to ex-factory
ComplianceSedex SMETA

How it was resolved

  1. We rebuilt the specification around Wood and locked the tolerance before bulk.
  2. The finish was moved to Nickel-Free Electroplating after strike-off tests showed better durability.
  3. A pre-production sample was approved and retained as the golden reference.
  4. Production ran with in-line inspection and a mid-run photo report.
  5. Cartons were packed to the client's own barcode and ratio specification.

Herringbone Tape production run

Result

  • 5,000 pieces delivered inside the 6-week window.
  • Unit cost held within 4.5% of the original quotation.
  • Inspection-related rejection stayed under 1.5%.
  • The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk base material. Substitute material behaves differently in finishing.

Planning something similar?

Tell us the item, the quantity and the delivery window. We will quote it with the sub-processes named, so the lead time you approve is the lead time you get.

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