Case Study: Custom Hang Tag for a Promotional Product Agency in Brazil
Source:Handmade Birthday Greetings /
Time:2026-09-18
Hang Tag for a Promotional Product Agency in Brazil
A Promotional Product Agency approached us with a hang tag requirement for the Brazil market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- A spec that lived in an email instead of a tech pack
- MOQ that was quoted per colourway rather than per style
- Reorders that quietly changed supplier and changed the hand feel
What we specified
| Item | Hang Tag |
|---|---|
| Client type | A Promotional Product Agency |
| Market | Brazil |
| Order volume | 2,000 pieces across 6 specifications |
| Base material | Nickel Silver |
| Standard size | 15 mm Width |
| Finish | UV Printing |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was resolved
- We rebuilt the specification around Nickel Silver and locked the tolerance before bulk.
- The finish was moved to Mercerised Finish after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
Result
- 2,000 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the original quotation.
- Inspection-related rejection stayed under 1.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample made from the actual bulk base material. Substitute material behaves differently in finishing.
Planning something similar?
Tell us the item, the quantity and the delivery window. We will quote it with the sub-processes named, so the lead time you approve is the lead time you get.
