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Case Study: Custom Coated Fabric for a Supermarket Own-Brand Team in the United Kingdom

Source:Straight Hair Bulk / Time:2026-09-18

Coated Fabric for a Supermarket Own-Brand Team in the United Kingdom

A Supermarket Own-Brand Team approached us with a coated fabric requirement for the the United Kingdom market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

  • A compliance document that arrived after the goods were already shipped
  • A spec that lived in an email instead of a tech pack
  • MOQ that was quoted per colourway rather than per style

Coated Fabric case study

What we specified

ItemCoated Fabric
Client typeA Supermarket Own-Brand Team
Marketthe United Kingdom
Order volume5,000 pieces across 4 specifications
Base materialCeramic
Standard size400 gsm
FinishAnodised Finish
Sampling rounds4
Delivery window10 weeks from PO to ex-factory
ComplianceAATCC Test Methods

How it was resolved

  1. We rebuilt the specification around Ceramic and locked the tolerance before bulk.
  2. The finish was moved to Sandblasted Finish after strike-off tests showed better durability.
  3. A pre-production sample was approved and retained as the golden reference.
  4. Production ran with in-line inspection and a mid-run photo report.
  5. Cartons were packed to the client's own barcode and ratio specification.

Coated Fabric production run

Result

  • 5,000 pieces delivered inside the 10-week window.
  • Unit cost held within 3.0% of the original quotation.
  • Inspection-related rejection stayed under 1.5%.
  • The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Fix the specification count early. Adding variants after production starts is the most expensive change a client can request.

Planning something similar?

Share the programme details and we will propose two alternatives — one optimised for unit cost, one for lead time — and let you choose.

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