Case Study: Custom Denim Fabric for a Hotel Group in Morocco
Source:Embroidered Patch Badges /
Time:2026-09-18
Denim Fabric for a Hotel Group in Morocco
A Hotel Group approached us with a denim fabric requirement for the Morocco market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- MOQ that was quoted per colourway rather than per style
- Reorders that quietly changed supplier and changed the hand feel
- Shrinkage that only showed up after the first wash
What we specified
| Item | Denim Fabric |
|---|---|
| Client type | A Hotel Group |
| Market | Morocco |
| Order volume | 20,000 pieces across 6 specifications |
| Base material | Cotton |
| Standard size | 240 gsm |
| Finish | Pearlescent Coating |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | ISO 12947 Abrasion Resistance |
How it was resolved
- We rebuilt the specification around Cotton and locked the tolerance before bulk.
- The finish was moved to Piece-Dyed Finish after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
Result
- 20,000 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the original quotation.
- Inspection-related rejection stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample made from the actual bulk base material. Substitute material behaves differently in finishing.
Planning something similar?
If you are comparing suppliers, send us the spec they quoted against. We will quote the same spec and show you where the difference sits.
