Case Study: Custom Reflective Tape for a Craft Wholesaler in Vietnam
Source:Antique Hand Painted Screen /
Time:2026-09-18
Reflective Tape for a Craft Wholesaler in Vietnam
A Craft Wholesaler approached us with a reflective tape requirement for the Vietnam market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- A zipper puller that broke under pull test at the warehouse
- Cartons packed to the factory ratio instead of the buyer's size ratio
- A compliance document that arrived after the goods were already shipped
What we specified
| Item | Reflective Tape |
|---|---|
| Client type | A Craft Wholesaler |
| Market | Vietnam |
| Order volume | 5,000 pieces across 6 specifications |
| Base material | TPU |
| Standard size | 20 mm Width |
| Finish | Antique Brass Plating |
| Sampling rounds | 4 |
| Delivery window | 5 weeks from PO to ex-factory |
| Compliance | ISO 105 Colour Fastness |
How it was resolved
- We rebuilt the specification around TPU and locked the tolerance before bulk.
- The finish was moved to Antique Brass Plating after strike-off tests showed better durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
Result
- 5,000 pieces delivered inside the 5-week window.
- Unit cost held within 4.5% of the original quotation.
- Inspection-related rejection stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.
Planning something similar?
Send the reference sample or tech pack and we will come back with a costed specification, a sampling timetable and the compliance documents your market requires.
