Case Study: Custom Paper Hang Tag for a Promotional Product Agency in Chile

Paper Hang Tag for a Promotional Product Agency in Chile

A Promotional Product Agency approached us with a paper hang tag requirement for the Chile market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• Shade drift between the approved lab dip and the bulk lot
• An interlining that bubbled after the first press
• Lead time quoted without the plating or dyeing sub-process

What we specified

How it was resolved

1. We rebuilt the specification around Acrylic and locked the tolerance before bulk.
2. The finish was moved to Soft-Touch Rubber Coating after strike-off tests showed better durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and ratio specification.

Result

• 50,000 pieces delivered inside the 6-week window.
• Unit cost held within 3.0% of the original quotation.
• Inspection-related rejection stayed under 1.5%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk base material. Substitute material behaves differently in finishing.

Planning something similar?

Share the programme details and we will propose two alternatives — one optimised for unit cost, one for lead time — and let you choose.