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Case Study: Custom Leather Hang Tag for an Amazon Private Label Seller in Indonesia

Source:Aroma Rattan Stick Set / Time:2026-09-18

Leather Hang Tag for an Amazon Private Label Seller in Indonesia

An Amazon Private Label Seller approached us with a leather hang tag requirement for the Indonesia market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

  • An interlining that bubbled after the first press
  • A zipper puller that broke under pull test at the warehouse
  • A spec that lived in an email instead of a tech pack

Leather Hang Tag case study

What we specified

ItemLeather Hang Tag
Client typeAn Amazon Private Label Seller
MarketIndonesia
Order volume20,000 pieces across 2 specifications
Base materialWood
Standard size32 mm Width
FinishPowder Coating
Sampling rounds3
Delivery window4 weeks from PO to ex-factory
ComplianceISO 105 Colour Fastness

How it was resolved

  1. We rebuilt the specification around Wood and locked the tolerance before bulk.
  2. The finish was moved to Laser Engraved Finish after strike-off tests showed better durability.
  3. A pre-production sample was approved and retained as the golden reference.
  4. Production ran with in-line inspection and a mid-run photo report.
  5. Cartons were packed to the client's own barcode and ratio specification.

Leather Hang Tag production run

Result

  • 20,000 pieces delivered inside the 4-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 2.0%.
  • The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Tell us the item, the quantity and the delivery window. We will quote it with the sub-processes named, so the lead time you approve is the lead time you get.

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