Case Study: Custom Bungee Cord for a Promotional Product Agency in Italy

Bungee Cord for a Promotional Product Agency in Italy

A Promotional Product Agency approached us with a bungee cord requirement for the Italy market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• Lead time quoted without the plating or dyeing sub-process
• Cartons packed to the factory ratio instead of the buyer's size ratio
• Reorders that quietly changed supplier and changed the hand feel

What we specified

How it was resolved

1. We rebuilt the specification around Wood and locked the tolerance before bulk.
2. The finish was moved to Anodised Finish after strike-off tests showed better durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and ratio specification.

Result

• 20,000 pieces delivered inside the 4-week window.
• Unit cost held within 4.5% of the original quotation.
• Inspection-related rejection stayed under 2.0%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.

Planning something similar?

Send the reference sample or tech pack and we will come back with a costed specification, a sampling timetable and the compliance documents your market requires.