Case Study: Custom Woven Elastic for a Baby Product Brand in the United Arab Emirates

Woven Elastic for a Baby Product Brand in the United Arab Emirates

A Baby Product Brand approached us with a woven elastic requirement for the the United Arab Emirates market. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive freight and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• A trim that passed sampling but failed in-line because it was never cycle tested
• MOQ that was quoted per colourway rather than per style
• Elastic that lost recovery after three washes

What we specified

How it was resolved

1. We rebuilt the specification around TPU and locked the tolerance before bulk.
2. The finish was moved to Nickel-Free Electroplating after strike-off tests showed better durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and ratio specification.

Result

• 100,000 pieces delivered inside the 4-week window.
• Unit cost held within 3.0% of the original quotation.
• Inspection-related rejection stayed under 0.5%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk base material. Substitute material behaves differently in finishing.

Planning something similar?

Share the programme details and we will propose two alternatives — one optimised for unit cost, one for lead time — and let you choose.